Breaking Down: Chipotle’s New Protein Option

Chipotle takes up smoked brisket | 2020-11-30 | MEAT+POULTRY

During late September, Chipotle locations around the United States started offering a new meat option; Smoked Brisket. After testing around Ohio and California for almost two years, the message was broadcasted. Chipotle would be changing their protein options, for the first time since Carne Asada.

CMO Chris Brandt says, “We’ve created a differentiated Smoked Brisket recipe that is authentic to our menu and pairs flawlessly with our real ingredients,”. Smoked Brisket is the third innovation that the fast food giant has released this year, along with Cilantro-Lime Cauliflower Rice, and a Hand-Crafted Quesadilla.

Most critics have a positive opinion on the Smoked Brisket, but when you look at the nutrition information, you’ll be able to decide for yourself whether this is a smart protein option. A serving of smoked brisket totals to 360 calories, crushing the two most common protein options; chicken at 180 calories, and steak at 150 calories. 22 grams of protein puts it just above steak, which tallies in at 21 grams. The 5 grams of sugar come from the brisket sauce. The most surprising fact in your Chipotle brisket journey is the 27 grams of fat in one serving. For comparison, a serving of steak contains only 6 grams. Eating a burrito with Smoked Brisket takes up over 60% of your Daily Value of fat. The 27 grams of fat is the deciding factor in whether a consumer decides to go with the brisket or not.

At the end of the day, unhealthy and fatty meats are okay to eat in moderation. Fats are essential for body growth throughout your life, but remember to stick to the healthier fats. Stay healthy!

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