Monster Energy is Bringing New Products to the Market

Monster Energy Logo, history, meaning, symbol, PNG

Monster is an extremely influential brand in the soft drink and energy drink markets. It is brings in over 35% of the revenue in the entire energy drink market, second to Red Bull. Since 2002, Monster Energy has become a huge name and developed a large base of loyal customers. Now, after 20 years of selling non-alcoholic drinks, Monster Beverage is acquiring Canarchy Craft Brewery Collective.

Canarchy is a brewery known for it’s innovated and experimental brewers. New flavors are tested every day, and they are growing twice as fast as the Top 20 retailers of drinks. This growth is what made itself attractive to Monster. Monster uses caffeine to make their drink an energy drink, and their unique chemical taste is easily distinguishable from it’s competitors. Canarchy uses alcohol in their drinks, along with the chemical flavors that belong in their hard seltzers. Though both of these companies are unique, Monster has a bigger plan that goes along with their acquisition of Canarchy.

Caffeine is a highly addictive drug, in and out of energy drinks. The energy is short lived, but it’s reputation is only built on the positives. It does make your heart beat faster, your blood pump faster. It also unnaturally and redundantly jumpstarts your adrenaline. Trying to force your body awake with caffeine is not healthy. But energy drink companies choose to advertise the exciting flavors and attractive logos, that the caffeine is often overlooked. Their customers have gotten addicted to the chemical flavor and the caffeine, and the brand Monster has an extremely positive reputation among it’s customers.

Monster has hooked in many clients over the past 20 years, and their plan most definitely involves a new Monster drink. An alcoholic one. All of their original client base would now be drinking alcohol, and even most of their customers now are of age. The same, iconic, Monster flavor, with an extra kick of alcohol instead of caffeine. What’s not to love? Well, alcohol is one of the easiest substances to form an addiction to, and if people were able to get addicted to caffeine so quickly, then selling alcohol would be a great way to make money for Monster. The facilities that would come in their possession after owning Canarchy would be more than enough for them to become one of the biggest names in a very split alcohol community.

Like most brands, Monster only cares about two things; profit margin and market capitalization. In all the ventures that companies take to broaden their product variety, they are only in it for themselves. To them, addiction is just a loyal customer. This is an extremely messed up way of thinking, but unfortunately, it is the world we live in.

How Mass Production Has Affected Our World

Krispy Kreme IPO: DNUT starts trading on the Nasdaq

Mass production. As anyone studying economy can tell you, the demand must always be higher than the supply for a successful business. Even if there is no intention for the product to be exclusive, if you want your product to sell, you need to be needed more by the customers than you need the customer. This is the first rule of economics, but any industry that partakes in mass production thinks otherwise. They always want to have their product at the ready for use by the consumer. We see these trends in the industries of cars, clothes, furniture, and most importantly, food.

Mass production hasn’t always been a problem, and the techniques which built up to it were revolutionary in the world of technology. The production line from Henry Ford in 1913, the Speedee Service System from the McDonald brothers in 1948, and the evolution of industrialism over the last few centuries have all played their own role in this rapidly changing ecosystem. These systems were put in place to maximize efficiency and reduce stress. All business owners wanted to be the head of the most reliable business in its own industry. Ford made cars accessible to the middle class, and McDonald’s advertised their product so that it seemed attractive to every group of people. Quality wasn’t the main focus at the time, but it was still a factor which played a role in the validity of the product. As time went on, mass production has brought down the quality of products. It has gone unnoticed for a long time, because the price has gone down along with the quality.

Mass production has become socially acceptable for a multitude of reasons. The most successful companies in the world all rely on mass production in some shape or form. This gives mass production a good name. Apple is in possession of the facilities to produce 500,000 iPhones in one day! McDonalds do sell over 50,000,000 burgers a day! Without modern techniques in mass production, they wouldn’t be able to reach these milestones.

To sum it up, modern companies require modern solutions to the high demand that exists for any important product. They chose to resort to a method which prioritizes efficiency over quality. And for this, they are rewarded with billions of dollars of revenue. Though we as a species are meant to continue in our progression through evolution, some things should not be treated as collateral damage. The effects that low quality products can have could be detrimental to any consumer’s wellbeing. This is why it is important to stick to high quality foods and appliances.

Breaking Down: Chipotle’s New Protein Option

Chipotle takes up smoked brisket | 2020-11-30 | MEAT+POULTRY

During late September, Chipotle locations around the United States started offering a new meat option; Smoked Brisket. After testing around Ohio and California for almost two years, the message was broadcasted. Chipotle would be changing their protein options, for the first time since Carne Asada.

CMO Chris Brandt says, “We’ve created a differentiated Smoked Brisket recipe that is authentic to our menu and pairs flawlessly with our real ingredients,”. Smoked Brisket is the third innovation that the fast food giant has released this year, along with Cilantro-Lime Cauliflower Rice, and a Hand-Crafted Quesadilla.

Most critics have a positive opinion on the Smoked Brisket, but when you look at the nutrition information, you’ll be able to decide for yourself whether this is a smart protein option. A serving of smoked brisket totals to 360 calories, crushing the two most common protein options; chicken at 180 calories, and steak at 150 calories. 22 grams of protein puts it just above steak, which tallies in at 21 grams. The 5 grams of sugar come from the brisket sauce. The most surprising fact in your Chipotle brisket journey is the 27 grams of fat in one serving. For comparison, a serving of steak contains only 6 grams. Eating a burrito with Smoked Brisket takes up over 60% of your Daily Value of fat. The 27 grams of fat is the deciding factor in whether a consumer decides to go with the brisket or not.

At the end of the day, unhealthy and fatty meats are okay to eat in moderation. Fats are essential for body growth throughout your life, but remember to stick to the healthier fats. Stay healthy!